Tourism Statistics 


  1/13/2017  SEAIMD, OTDPRIM 
Statistics Article 

Department of Tourism






Visitor Receipts. Total earnings gained from tourism activities during the month of October 2016 amounted to Php 16.50 billion, lower by 9.03% from the Php 18.13 billion earnings in October 2015.



For the month in review, visitors registered an Average Daily Expenditure (ADE) of Php 5,139.41. On the other hand, the reported Average Length of Stay (ALoS) of tourists is recorded at 8.35 nights while Average per Capita Expenditure of visitors for the month is pegged at Php 42,914.10.



Korea is the top spending market with estimated expenditure of Php 4.42 billion for the month of October. U.S.A. remained in second place with receipts amounting to Php 2.17 million. Taiwan with expenditure of about Php 1.56 billion surpassed the spending of Japan with estimated receipts of Php 1.24 billion. Australia entered the top five spending markets with reported expenditure of about Php 1.21 billion.


Among the top twelve markets of the country, Taiwan registered the highest per capita expenditure for October 2016. In average, a visitor from Taiwan has spent Php85,086.06 while in the country.  Visitors from France placed second with per capita spending of Php 64,254.85. Canada followed with Php 63,044.23 per capita expenditure. Other top markets with high per capita spending include Australia with Php 59,737.65, India with Php 48,328.48, and Saudi Arabia with Php 44,046.83.



Visitor Arrivals. The country welcomed 443,025 tourists for the month of October, 7.48% higher than the arrivals of 412,185 in October last year.


By regional grouping, East Asia is the biggest source of arrivals with 223,269 arrivals, a market share of 50.40%. This figure rose by 7.83% relative to October 2015 arrivals of 207,066. Korea, Japan and China which comprised the top 3 markets for October accounted for 44% of the total volume.


North America provided the second biggest influx of tourists with 81,340 arrivals, forming 18.36% of the total tourist traffic. This volume showed 15.49% growth vis-à-vis its arrivals of 70,431 for the same period last year.  The ASEAN region accounted for 34,327 arrivals, providing 7.75% to the total. The Australasia/Pacific region supplied 25,332 arrivals with a share of 5.72% to the total.




The largest chunk of arrivals for October came from Asia, covering 60.12% of the total or 266,355 visitors. Arrivals from the Americas contributed 18.54% of total inbound volume equivalent to 82,141. On the other hand, 47,625 arrivals (10.75%) was recorded from Europe while some 25,332 arrivals (5.72%) were from Australasia/Pacific.


Arrivals by Port of Entry. In October 2016, 436,591 visitors entered the country through various airports. This comprised 98.55% of the total inbound visitors to the country.



A total of 298,501 tourists arrived at Ninoy Aquino International Airport, the primary port of entry of the country. This constituted 67.38% of the total inbound traffic. For the major airports in Central Philippines, 17.88% of arrivals or 79,207 visitors entered through Cebu while 8.21% or 36,377 were received at Kalibo. The Clark International Airport, major gateway of Luzon, recorded 20,370 of the visitors while the rest of the airports accumulated 2,136 arrivals.


Visitor Markets, October 2016. Korea provided 112,508 arrivals, up by 10.24% from the arrivals of 102,057 for the same period last year. USA returned to 2nd spot after three months by bringing 67,994 arrivals, 14.95% higher than the October 2015 arrivals of 59,150. China ranked third with 44,542 arrivals while Japan supplied 38,086 arrivals for the month in review.


Australia also claimed back the fifth place from Taiwan with 20,220 visitor count, an increase of 10.70% from October 2015. Taiwan has contributed 18,327 tourists, showing 19.50% growth compared to the 15,337 arrivals in October last year. Also showing high growths are United Kingdom (+18.65%) with 13,116 arrivals and Canada (+18.66%) with 13,113 arrivals. Completing the top ten markets for the month are Singapore with 12,914 arrivals and Malaysia with 10,571 arrivals.




Visitor Receipts. Receipts generated from the 4.91 million visitors from January to October 2016 summed up to about Php 194.97 billion. This recorded a gain of 4.33% compared to Php 186.89 billion for the same period in 2015. The month of February recorded the biggest receipts of Php 27.49 billion, as well as, the highest growth of 42.09%.




Visitor Arrivals. Inbound visitors from January to October summed up to 4,908,017 arrivals, almost reaching the five-million mark in just 10 months. This volume escalated by 11.65% compared to the accumulated arrivals of 4,395,812 for the same period last year. Auguring well to the tourism industry is the consistent growth experienced through out the months with double-digit gains from January to July except for the month of May. The biggest volume was recorded in July while the highest growth was registered in the month of February.



Countries from Asia still holds the biggest market share for 2016 by delivering 61.42% of the total visitor volume or 3,014,471 arrivals. East Asia alone filled more than half of total volume with 2,538,311 arrivals (51.72%) while the remaining fragments came from the ASEAN with 385,079 arrivals (7.85%) and South Asia with 91,081 arrivals.


North and South America supplied a total of 850,449 arrivals and a share of 17.33%. On the other hand, 500,035 arrivals (10.19%) were recorded from Europe while 255,506 arrivals (5.21%) were registered from the Australasia/Pacific



Visitor Markets, January to October 2016. Korea is the country’s top source of arrivals and has accumulated 1,204,154 arrivals for 2016, a share of 24.53%.  This market has consistently produced more than 100,000 arrivals from January to October, except for the months of March to April when arrivals from this market reached a little less than 100,000 but still high by contributing more than 90,000 visitors. The United States of America occupied the second spot with an aggregate 704,009 visitor arrivals, corresponding to 14.34% of the total.


Visitors from China formed 11.86% of the inbound traffic which is equivalent to 582,124 arrivals. Japan followed with 448,755 arrivals, comprising 9.14% of the total inbound traffic. Australia which provided 198,820 arrivals secured the fifth spot, with 4.05% share of the total.


Taiwan (+30.62%) brought a total of 196,617 visitors followed by Singapore with 146,345 total arrivals. Showing consistent double-digit growth are United Kingdom (+13.37%) with 139,912 arrivals and Canada (+13.09%) with 136,735 arrivals. Malaysia completed the top 10 with 116,233 visitor count. Hongkong and India claimed the 11th and 12th spot, respectively.


Among the top 12 markets, China posted the highest growth of 39.98% followed by Taiwan with 30.62% increase.



High growth markets, January to October 2016. In addition to the top twelve markets, countries with substantial growth in visitor volume are European countries: Germany with 68,925 arrivals (+17.31%), France with 44,968 (+21.09%), Spain with 25,369 arrivals (+32.08%), Sweden with 19,311 arrivals (+18.76%), Netherlands with 25,202 arrivals (+11.41%), Italy with 19,938 arrivals (+16.33%), and Denmark with 14,637 arrivals (+21.43%).




Prepared by:   

Statistics, Economic Analysis and Information Management Division (SEAIMD),

Office of Tourism Development, Planning, Research and Information Management (OTDPRIM),

Tourism Development Planning (TDP),


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