Tourism Statistics 


  9/22/2016  SEAIMD, OTDPRIM 
Statistics Article 




Visitor Receipts. For the month of July 2016, inbound visitor receipts grew by 10.49% to Php 21.19 billion (or US$ 450 million) from its Php 19.18 billion earnings in July 2015.




The Average Daily Expenditure (ADE) of visitors for the month in review is Php 5,194.27 while the Average Length of Stay (ALoS) of visitors was reported at 8.47 nights. On the other hand, the Average per Capita Expenditure of visitors for the month is pegged at Php 43,995.49.




Korea is still the top spending market with estimated receipts of Php 6.03 billion for the month of July. Visitors from U.S.A. registered an accumulated spending of about Php 3.09 billion. Japan followed with an estimated expenditure of Php 1.45 billion. Taiwan has already reflected its growth in arrivals to receipts with spending amounting to about Php 1.3 billion to become the fourth biggest spending market for the country. Meanwhile, visitors from China have spent an estimated Php 1.10 billion.


Among the top twelve markets of the country, Taiwan registered the highest per capita expenditure for July 2016. In average, a visitor from Taiwan has spent Php 54,363.44 while in the country. Visitors from United Kingdom recorded the second biggest per capita spending of Php 51,482.19.  Australia followed closely with Php 50,480.21 per capita expenditure. Other top markets with high per capita spending include Korea with Php 42,244.10, USA with Php 41,265.28, and India with Php 34,019.08.




Visitor Arrivals Inbound visitors for July 2016 reached 560,872 arrivals. For the first seven months of the year, the month of July  registered the biggest volume which recorded a double-digit gain of 14.53% versus its corresponding arrivals of 489,724 in July 2015. The month of July registered a new feat as this was the first time that this month recorded more than 500,000 thousand visitors. 




By regional grouping, East Asia supplied the biggest influx of tourists with 304,474 arrivals, constituting 54.29% of total inbound volume. This posted a double-digit increase of 17.97% versus the 258,088 arrivals in July last year. Korea, Japan and China which belong to this region accounted for 47.97% of the total volume.


Visitor count from North America registered 87,736, a share of 15.64% to the total tourist traffic. This volume rose by 14.23% compared to its arrivals of 76,806 for the same month the previous year.  Countries of the ASEAN region provided 38,148 arrivals, forming 6.80% to the total. The Australasia/Pacific region produced 26,570 arrivals with a share of 4.74% to the total.  Meanwhile, Northern European region contributed 25,229 arrivals.




Comprising the largest bulk of arrivals are countries from Asia, with 63.06% of the total volume equivalent to 353,668 visitors. Arrivals from the North and South Americas recorded a total of 88,288 visitor count, forming 15.74% of the total arrivals. On the other hand, Europe reached a total of 54,486 (9.71%) while some 26,570 arrivals (4.74%) were from the Australasia/Pacific.


Arrivals by Entry. For the month of July 2016, 557,052 visitors entered the country through various airports. This comprised 99.32% of the total inbound visitors to the country.



Sources of Data: A/D Cards & Shipping Manifests 


The Ninoy Aquino International Airport, as the primary port of entry of the country, welcomed a total of 358,168 arrivals, corresponding to 63.86% of the total inbound traffic. For the major airports in Central Philippines, Cebu received 18.55% of arrivals with 104,066 visitors while Kalibo recorded 72,889 visitors constituting the 13.00% of the total arrivals. The Clark International Airport, major gateway of Luzon, registered 18,160 of the visitors while the rest of the airports garnered 3,769 arrivals. 


Visitor Markets, July 2016. The Korean market supplied 142,793 arrivals, registering an impressive growth of 19.70% vis-à-vis its arrivals of 119,292 in July last year. China, with its  consistent high growth, has surpassed the arrival contribution of USA for this month and became the second biggest contributor of visitors to the country.  China’s arrivals surged to 81,843 arrivals for the month, 22.72% higher than the arrivals in July 2015 of 66,689 visitors. USA provided 74,899 visitors with a 14.84% rise from its 65,218 arrivals in July last year. Japan ranked fourth with 44,434 arrivals, posting an increase of 6.76%.


Taiwan occupied the fifth spot for two consecutive months with 23,894 arrivals, 26.87% higher than in July 2015. Australia has contributed 19,232 tourists (+6.13%) followed by United Kingdom with 16,980 (+11.60%). Completing the top ten markets for July are Singapore with 14,153 arrivals, Canada with 12,558 arrivals, and Malaysia with 12,022 arrivals.









Visitor Receipts. Total earnings gained from tourism activities from January to July 2016 aggregated to about Php 148.56 billion. This recorded a double-digit gain of 14.08% versus the Php 130.22 billion earnings for the same period in 2015. The month of February recorded the biggest receipts of Php 27.49 billion, as well as, the highest growth of 42.09%.




Visitor Arrivals. As of July 2016, the country has already garnered a total of 3,539,310 visitors. This volume is 13.83% higher than the accumulated arrivals of 3,109,349 for the same period last year. Consistent growth is sustained all throughout the first seven months with double-digit increase from January to July, except for the month of May.



Sources of Data: A/D Cards & Shipping Manifests 


Out of the total arrivals, countries from Asia had the majority share of 59.83% with a volume of 2,117,555 arrivals. Half of the total arrivals came from East Asia alone with 1,770,549 arrivals (50.03%) while the remaining fragments came from the ASEAN with 281,183 arrivals (7.94%) and South Asia with 65,823 arrivals.



The Americas supplied a total of 640,124 arrivals, a share of 18.09%. On the other hand, 377,416 arrivals (10.66%) were recorded from Europe while 186,688 arrivals (5.27%) were registered from the Australasia/Pacific.


Visitor Markets, January to July 2016. Korea remained as the biggest visitor-generating market with arrivals summing up to 828,911 for 2016, forming 23.42% of the total. The United States of America is steady at the second spot with an aggregate 529,069 visitor arrivals, corresponding to 14.95% of the total.


China has reached 422,801, posting a share of 11.95% to total volume. Japan followed with accumulated arrivals of 305,090, comprising 8.62% of the total inbound traffic. Australia remained unchanged at fifth place with 145,441 arrivals, comprising 4.11% of the total.


Taiwan (+30.50%) settled in sixth place for four consecutive months by bringing 136,019 visitors followed by Singapore with 106,233 total arrivals. Showing consistent double-digit growth are Canada (+11.31%) with 103,970 arrivals and United Kingdom (+13.83%) with 103,853 arrivals. Malaysia is still in top 10 with 84,319 visitor count. Hongkong and India occupied the 11th and 12th spot respectively, dislodging Germany.


Among the top 12 markets, China posted the highest growth of 64.51% followed by Taiwan with 30.50% increase.




High growth markets, January to July 2016. In addition to the top twelve markets, countries with substantial growth in inbound traffic are: Germany with 51,734 (+19.46%), France with 35,378 (+21.96%), Spain with 16,970 arrivals (+30.00%), Sweden with 15,932 arrivals (+19.93%), Netherlands with 19,158 arrivals (+12.24%), Italy with 14,420 arrivals (+14.20%), and Denmark with 11,899 arrivals (+25.27%).







Prepared by:   

Statistics, Economic Analysis and Information Management Division (SEAIMD),

Office of Tourism Development, Planning, Research and Information Management (OTDPRIM),

Tourism Development Planning (TDP),


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