Tourism Statistics 


  6/6/2016  Research and Statistics Division, OTPRIM 
Statistics Article 




Visitor Receipts. Receipts generated from visitors to the country for the first four months of the year aggregated to Php 86.66 billion, recording a double-digit gain of 12.34% compared to the earnings derived from tourism in 2015 at Php 77.14 billion covering the same months.  For the month of April 2016, the country’s tourism earnings showed a steady increase of 4.08% at Php 18.92 billion vis-à-vis its corresponding figure of Php 18.18 billion a year ago.




Spending patterns of visitors for April 2016 showed that a visitor had an average daily expenditure of Php 5,250.98, Php 575 more than the average daily expenditure reported in April 2015 at Php 4,675.42. On the other hand, the Average Length of Stay (ALoS) of visitors for the same month is recorded at 9.38 nights.  Moreover, Average per Capita Expenditure of visitors for the month is at Php 49,254.16. 







Korea remained to be the top spending market for the month with an estimated spent of Php5.30 billion.  U.S.A. followed with a total of Php 3.13 billion spending for April 2016.  Japan ranked third with expenditure estimated at Php 1.11 billion followed by Australia with Php 1.10 billion.  Completing the top five spending market is Canada with an estimated total of Php 0.849 billion.


Among the top twelve markets of the country, visitors from India recorded the highest per capita spending for April 2016 with Php 62,651.56 while visitors from Canada provided the second biggest per capita spending of Php 56,670.37. Korea ranked third with per capita spending of Php 54,039.03. Other top markets with high per capita spending include Australia with Php 51,926.43, United Kingdom with Php 43,675.59, and U.S.A. with Php43,079.16.






Visitor Arrivals.  The month of April 2016 recorded a total of 471,598 visitors to the Philippines, an increase of 11.39% versus the 423,366 visitors to the country a year ago.  On the other hand, the period January to April 2016 saw a total of 2,073,851, which registered another milestone in the history of the industry by surpassing the 2 millionth mark in just 4 months. This volume was an increase of 14.25% versus its corresponding arrival of 1,815,202 in 2015.  Visitor arrivals consistently increased by double digit starting at 13.17% in January, 20.42% in February, and 11.86% in March.  On the other hand, the biggest volume was recorded in February at 549,725 visitors.




By regional grouping, East Asia supplied the biggest influx of arrivals with a total of 221,509 tourists. This region accounted for 46.97% of the total visitor volume.  It recorded a double-digit increase of 17.91% compared to the 187,861 arrivals for the same period last year. Korea, Japan and China which belong to this region accounted for 40.72% of the total volume.

The North American region is the second biggest source with 87,954 arrivals, constituting 18.65% of the total arrivals.  This figure grew by 5.02% compared to April 2015 with 83,753 arrivals.  Visitors from the ASEAN countries numbered 42,442, comprising 9.00% of the total inbound traffic. The Australasia/Pacific accumulated a total of 26,906 arrivals with a share of 5.71% to the total.  Meanwhile, there was a substantial increase in arrivals from Western Europe with 20,281 arrivals, registering a double-digit growth of 15.63% from its 17,539 arrivals the previous year.  Significant increases in arrivals were recorded from France (27.53%), Germany (23.88%) and Netherlands (13.87%) which belong to this region.   






For the month of April 2016, 466,526 visitors entered the country through various airports. This comprised 98.92% of the total inbound visitors to the country.


The Ninoy Aquino International Airport, as the primary port of entry of the country, welcomed 69.38% of the total visitor volume equivalent to 327,176 arrivals. For the major airports in Central Philippines, Cebu welcomed 69,581 visitors with a share of 14.75% while Kalibo received 53,292 visitors which constituted 11.30% of the total arrivals.  Meanwhile, Clark International Airport received 12,869 visitors while the rest of the other airports accumulated 3,608 arrivals.



With increasing visitors coming for cruise tourism, this segment proved to be one of the fastest growing segments in Philippine tourism.  Cruise ship that docked in the port of Manila brought 881 visitors while 628 cruise visitors entered the country through the port of Pangasinan 








Asia supplied 57.93% of the visitors to the Philippines in April 2016 with a volume of 273,206 visitors. Visitors from China continue to increase by 62.44%, from 33,250 arrivals in April 2015 to 54,011 this year. North and South America contributed 88,670 arrivals, with a share of 18.80%. On the other hand, 50,310 arrivals (10.67%) was accounted for by Europe while some 26,906 arrivals (5.71%) came from  Australasia/Pacific.






Visitor Markets, January to April 2016.  Korea maintained its position as the top visitor market of the country by providing 481,596 visitors for the first four months of 2016. This market accounted for 23.22% of the total arrivals. The United States of America, the second highest visitor-generating market, has registered a total of 303,951 visitor arrivals, constituting 14.66% of the total.


China secured the third spot with visitor count of 238,523 and a share of 11.50%. Japan followed by contributing 183,620 visitors, comprising 8.85% of the total inbound traffic. Australia, the fifth major market, provided 88,496 arrivals, comprising 4.27% of the total.


Maintaining a steady growth in arrivals, Taiwan (+28.94%) occupied the sixth spot in terms of market share with accumulated arrivals of 71,656.  It has surpassed Canada (+12.42%) with a total of 68,288 arrivals. Rounding up the top ten markets are United Kingdom (+16.49%) with 63,039 arrivals, Singapore (+1.67%) with 61,033 arrivals, and Malaysia (-3.15%) with 48,835 arrivals.  Hongkong and Germany took the 11th and 12th spot, respectively.


Among the top 12 markets, China posted the highest growth of 88.86% followed by Taiwan which grew by 28.94%.


High growth markets, January to April 2016.  In addition to the top twelve markets, countries with substantial growth in inbound traffic are: India with 29,578 (+22.15%), France with 23,980 (+24.02%), Spain with 9,934 arrivals (+28.26%), Sweden with 11,588 arrivals (+20.16%), Switzerland with 12,128 arrivals (+10.70%), Netherlands with 11,769 arrivals (+15.61%), and Denmark with 8,052 arrivals (+28.73%).



Prepared by:   

Tourism Research and Statistics Division (TRSD),

Office of Tourism Planning, Research and Information Management (OTPRIM),

Tourism Development Planning (TDP),


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