REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF TOURISM

Kagawaran ng Turismo

Local News

 

Philippine President Rodrigo R. Duterte and Tourism Secretary Bernadette Romulo Puyat will lead a historic meeting with leaders of the Japan travel industry on May 29 at the Imperial Hotel Tokyo as a parallel event to the Philippine Business Mission (PBM) to Japan 2019.

Japanese tourism industry stakeholders and business leaders will be the main audience in the meeting with President Duterte and Secretary Romulo-Puyat to aggressively develop tourism between the Philippines and Japan.

Japan continues to be the Philippines' fourth biggest market, with 177,769 Japanese visiting the country in the first quarter of 2019.

In 2018, 631,801 Japanese tourists visited the Philippines, registering an 8.15% growth rate. For the past 10 years, Japan has consistently been among the country's top 4 tourism markets.

Meanwhile, the PBM is an institutional program that has been held annually in Japan for the past thirteen years and is organized by DOT and the Tourism Promotions Board (TPB).

This major travel trade event includes Philippine travel seminars for Japanese agents, business-to-business meetings between Philippine sellers and Japanese buyers and a Philippine Reception to culminate the activities.

 

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