Visitor Receipts. Total earnings from inbound tourism in 2014 amounted to US$4.84 billion, higher by 10% against the previous year’s earnings of US$4.40 billion. In Peso value, inbound revenues totaled to Php 214.88 billion, higher by 15% compared to Php186.15 income a year ago. The month of December recorded the highest visitor receipts at US$597.76 million.
Visitors from Korea have the highest contribution with Php 61.02 billion, accounting for 33% of all inbound receipts. United States of America followed with Php 41.43 billion constituting 22% share, Australia (Php 13.94 billion) and Japan (Php 10.68 billion). Canada with Php 8.48 Billion ranked5th outranking China which recorded the fifth biggest revenue in 2013.
Average daily expenditure (ADE) of international visitors during the year was recorded at US$103.55, which is 2.4% higher compared to the previous year ADE of US$ 101.12. In Peso value, ADE grew by 7.11% from Php 4,292.16 in 2013 to Php4,597.12 in 2014. ADE in December was pegged at US$ 96.36 (Php 4,306.12).
Average length of stay (ALoS) in December was registered at 2.25 nights, longer by 2.81 nights versus the December 2013 ALoS of 9.44 nights. This can be attributed to the longer stay of visitors for the Christmas season.
Average per capita expenditure of visitors in 2014 was US$1,180.41 higher by 27% compared to last year figure of US$ 929.46. In Peso terms, average per capita expenditure in December was Php 52,749.93, higher by 29% or Php 11,756.64 more than the Php 40,993.29 reported a year ago.
Visitor Arrivals. Inbound visitors during the year totaled to 4,833,368, which is 3.25% higher than the previous year volume of 4,681,307 arrivals. December recorded the most number of visitors reaching 487,654 and posting the highest growth rate at 7.73% compared to the same period a year ago. For November, inbound visitors grew by 8% to reach 390,315.
Asia topped the biggest market for the Philippines during the year with 2.83 million visitors for a share of 59% of the total arrivals. Americas followed with 875,200 for a market share of 18%; Europe at 10%, Australasia/ Pacific (6%) and Overseas Filipinos (4%).
During the year, air arrivals accounted for 98.75% of total inbound traffic or 4,773,185 arrivals. Sea arrivals, on the other hand, accounted for 1.25% or 60,183 visitors.
By air arrivals, Manila remained the primary port of entry with a share of 72.50% or 3,504,123 arrivals. Cebu ranked second with a total of 697,696 inbound visitors or 14.43% of the total traffic during the year. In a span of 12 years, visitor arrivals in Cebu grew by 308% from 170,982 visitors in 2002. From 2010 to 2014, visitors disembarking in Cebu recorded an annual growth of 10.12%.
Another airport which showed significant growth from 2010 to 2014 was Kalibo which received 411,113 visitors in 2014. Arrivals from Kalibo grew by 46.86% annualy in the past five years from a base of 88,380 in 2010. Arrivals to Clark accounted for 2.93% of the total visitors volume or 141,566 visitors in 2014.
By sea arrivals, Manila hosted 12,219 arrivals; Palawan and Batangas with 11,989 and 11,934 arrivals, respectively; Davao with 10,229 arrivals; and Cebu with 6,449 arrivals. Most visitors from these seaports arrived via cruises.
During the year, Korea kept its position as the leading source market with 1,175,472 visitors for 24.32% share to total inbound traffic, higher by 0.83% from its arrivals of 1,165,789 in 2013. United States of America remained the second source with 722,750 arrivals for 14.95% market share. Visitors from USA posted the highest growth at 7.14% among the top five markets. Japan ranked third with 463,744 visitors, constituting 9.59% of the total visitor volume. This market posted an increase of 6.93% versus its year ago arrivals of 433,705.
Arrivals from China declined by 7.37% from 426,352 in 2013 to 394,951 during the year. However this does not dislodged China as fourth biggest source market with a share of 8.17%. Completing the top five is Australia with 4.65% market share or 224, 784 arrivals. This market expanded by 5.52% from its volume of 213,023 a year ago.
Other high yielding markets included: Singapore with 179,099 arrivals (3.71% share), Canada with 143,899 arrivals (2.98% share), Taiwan with 142,973 arrivals (2.96% share), Malaysia with 139,245 arrivals (2.88% share), United Kingdom with 133,665 arrivals (2.77% share), Hong Kong with 114,100 arrivals (2.36% share), and Germany with 72,801 arrivals (1.51% share).
Among the top markets, Malaysia recorded the highest growth with 27.24% increase from its previous year record. On the other hand, Taiwan arrivals remained robust after showing good performance in the last five months with 7.82% growth in November and 31.31% growth in December. This market posted an increase of 2.79% versus its arrivals of 139,099 a year ago.
Prepared by: Tourism Research and Statistics Division (TRSD),
Office of Tourism Planning, Research and Information Management (OTPRIM)
Tourism Development Planning (TDP), Tourism Development,
DEPARTMENT OF TOURISM
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