Tourism Statistics 


  5/18/2016  Research and Statistics Division, OTPRIM 
Statistics Article 



Visitor Receipts. Tourism activities for the month of March 2016 generated an estimated earnings of Php 18.31 billion which posted a growth of 6.85% from the earnings of March 2015 amounting to Php 17.13 billion. From January to March 2016, the country has generated a total of about Php67.74 billion.






The Average Daily Expenditure (ADE) recorded for March 2016 is Php 4,933.59.  On the other hand, Average Length of Stay (ALoS) of visitors for the same month is at 9.48 nights.  Moreover, Average per Capita Expenditure of visitors for the month is at Php 46,770.41. 





Korea is consistently the top spending market with receipts accumulating to Php 4.09 billion. U.S.A. followed with increased aggregate visitor spending of Php 3.119 billion. Australia soared to the third place with expenditure amounting to Php1.46 billion followed by Japan with Php 1.10 billion. Completing the top five spending market is Canada, with a total of Php 1.06 billion.


Among the top twelve markets, visitors from Canada recorded the highest per capita spending for March 2016 with Php 64,113.59 while visitors from Germany provided the second largest per capita spending of Php 62,957.81. Australia ranked third with per capita spending of Php 61,793.64. Other top markets with high per capita spending include United Kingdom with Php 48,546.49, Korea with Php 41,442.74 and U.S.A. with Php 41,345.32. 





Visitor Arrivals.  Visitor arrivals for the month of March 2016 reached 510,270, posting an 11.86% increase versus the 456,163 arrivals in March 2015.  For the first quarter of 2016, the Philippines has already recorded 1,602,253 arrivals which reflects the strong performance of the tourism industry. For three consecutive months, the country’s tourism grew by double digit at 13.17% in January, 20.42% in February, and 11.86% in March.





By regional grouping, East Asia is the biggest source of arrivals with 232,954 tourists, a market share of 45.65%, almost half of the total visitor volume.  It recorded a double-digit increase of 18.81% compared to the 196,078 arrivals for the same period last year. Korea, Japan and China which belong to this region accounted for 39.87% of the total volume.


North America is the second biggest source with 92,182 arrivals, comprising 18.07% of the total arrivals.  This figure is 5.01% higher than the volume in March 2015 with 87,786 arrivals.  Visitors from the ASEAN countries accounted for 41,232 arrivals, providing 8.08% of the total inbound traffic for the month in review. The Australasia/Pacific registered a total of 28,920 arrivals comprising 5.67% of the total while the Northern European region accumulated 30,202 arrivals, share of 5.92% to the total arrivals.  It registered a significant growth of 22.35% from its output of 24,684 arrivals for the same period last year. 





For the month of March 2016, 496,709 visitors entered the country through various airports. This comprised 97.34% of the total inbound visitors to the country.


The Ninoy Aquino International Airport, as the primary port of entry of the country, welcomed 69.28% of the total visitor volume equivalent to 353,538 arrivals. For the major airports in Central Philippines, Cebu welcomed 72,915 visitors with a share of 14.29% while Kalibo received 52,903 visitors which constituted 10.37% of the total arrivals. Meanwhile, airport in Clark received 14,282 visitors and the rest accumulated 3,071 arrivals. 





Cruise Tourism is one of the fastest growing segments in Philippine tourism. Cruise ships that docked in the port of Manila brought 2,946 visitors. On the other hand, a total of 7,256 visitors came through seaports in Palawan, of which 297 visitors came through the seaport of El Nido while 6,959 visitors arrived in the port of Puerto Princesa.





Countries in Asia supplied 55.47% of the visitors to the Philippines in March 2016 equivalent to 283,055 visitors. Some countries from the East Asian markets posted double-digit gains, with China showing the biggest growth of 78.26% from 30,067 in 2015 to 53,596 this year. The Americas contributed 93,041 arrivals, with a share of 18.23%. On the other hand, Europe recorded 67,026 arrivals (13.14%) followed by Australasia/Pacific with 28,920 arrivals (5.67%).





 Visitor Markets, January to March 2016.  Korea supplied the biggest arrivals to the country with a total of 383,544 arrivals for the first quarter of 2016. This market accounted for 23.94% of the total arrivals. The United States of America ranked as the 2nd visitor-generating market with 231,233 visitors, constituting 14.43% of the total, an 8.02% increase from its arrivals of 214,057 in the same period.


China which provided 184,512 visitors secured the 3rd spot, with an 11.52% share to the total.  Japan followed by contributing 143,624 visitors, comprising 8.96% of the total inbound traffic. The 5th major market was Australia with 67,265 arrivals, comprising 4.20% of the total.


Rounding up the top ten visitor markets are Canada (+14.00%) with 53,301 arrivals, Taiwan (+24.91%) with 52,102 arrivals, United Kingdom (+22.53%) with 49,097 arrivals,  Singapore (+0.51%) with 44,441 arrivals, and Malaysia (-1.97%) with 36,601 arrivals.  Hongkong and Germany claimed the 11th and 12th spot respectively.


Among the top 12 markets, China posted a very high growth of 98.31% for the 1st Quarter of 2016. It was followed by Taiwan with an increase of 24.91%.


 High growth markets, January to March 2016.  In addition to the top twelve markets, countries with substantial growth in inbound traffic are: India with 22,121 (+23.72%), France with 18,417 (+22.99%), Spain with 7,748 arrivals (+30.00%), Sweden with 9,870 arrivals (+21.09%), Switzerland with 9,390 arrivals (+15.61%), Netherlands with 8,921 arrivals (+16.17%), and Denmark with 6,776 arrivals (+29.34%).




Prepared by:   

Tourism Research and Statistics Division (TRSD),

Office of Tourism Planning, Research and Information Management (OTPRIM),

Tourism Development Planning (TDP),


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