Tourism Statistics 


  4/26/2017  SEAIMD, OTDPRIM 
Statistics Article 





Visitor Receipts


Estimated visitor receipts for the month of February 2017 aggregated to about Php 18.40 billion.



The Average Daily Expenditure (ADE) is registered at Php 3,882.00 while Average Length of Stay (ALoS) of tourists in the country for the month is recorded at 9.77 nights.  On the other hand,  Average per Capita Expenditure of visitors for the month is pegged at Php37,927.15.


Korea is the top spending market with receipts amounting to almost Php 5.83 billion. USA ranked second with total visitor spending of about Php 2.65 billion. Japan placed third with an estimated Php 1.74 billion expenditure, followed by Canada with Php 0.83 billion and United Kingdom with Php 0.72 billion.




Among the top twelve markets of the country, Germany registered the highest per capita expenditure for February 2017. In average, a visitor from Germany spent Php60,260.45 while in the country. United Kingdom followed with per capita spending of Php 47,533.15. Other top markets with high per capita spending include Canada with Php 43,761.75, Korea with Php 38,714.46, and France with Php 37,354.40.




Visitor Arrivals

The country welcomed 579,178 tourists for the month of February which is 5.36% higher than the February arrivals of last year.


 Sources of Data:  A/D Cards & Shipping Manifests



By regional grouping, East Asia is the biggest source of arrivals with 312,240 arrivals with a market share of 53.91%. This figure rose by 2.69% relative to its arrivals in February 2016. Korea, Japan and China which belong to this region accounted for 48.85% of the total volume.


North America provided the second biggest influx of tourists with 99,788 arrivals, forming 17.23% of the total tourist traffic. This volume showed a 14.46% growth vis-à-vis its arrivals of 87,178 for the same period last year.  The ASEAN region accounted for 37,980 arrivals, contributing 6.56% to the total.



The largest chunk of arrivals came from Asia, covering 62.05% of the total or 359,352 visitors. Arrivals from the Americas contributed 17.43% to total inbound volume equivalent to 100,947. On the other hand, 69,924 arrivals (12.07%) came from Europe while some 24,986 arrivals (4.31%) were from Australasia/Pacific.


Arrivals by Port of Entry

Air arrivals comprised 98.02% of the total inbound traffic, equivalent to 567,684 visitors.



  Sources of Data:  A/D Cards & Shipping Manifests



A total of 365,860 tourists (63.17%) arrived at Ninoy Aquino International Airport, the primary port of entry of the country. For the major airports in Central Philippines, 111,314 visitors (19.22%) entered through Mactan-Cebu International Airport while 53,601 (9.25%) were received at Kalibo International Airport. The Clark International Airport, major gateway of Luzon, recorded 34,103 of the visitors while the rest of the airports accumulated 2,806 arrivals. 





Cruise tourism proved to be one of the fastest growing segments in Philippine tourism.  A total of 8,176 foreigners arrived through various cruise ports in the country.


Visitor Markets, February 2017

Arrivals from Korea reached 150,685 for the month in review which is 9.51% higher than its arrivals of 137,598 in February the previous year. The United States of America ranked second with 80,463 visitor arrivals, up by 12.87% from its arrivals in February 2016 of 71,290.  China followed closely with 78,251 arrivals. Japan at 4th spot provided 53,957 visitors to the country with 6.13% increase while Taiwan finished 5th by supplying 20,472 visitors with a 3.28% increment versus its previous year’s arrival of 19,821 visitors.





The Australian market contributed 20,157 arrivals (+9.32%). Posting double-digit growth are Canada with 19,016 arrivals (+21.39%) and United Kingdom with 15,226 arrivals and (+15.65). Completing the top 10 markets are Singapore with 13,309 arrivals and Malaysia with 11,335 arrivals. Germany and France took the 11th and 12th spot respectively, dislodging Hongkong.





Visitor Receipts


Tourism activities since January generated earnings amounting to Php 40,081.85 billon.




Visitor Arrivals

For the first two months, a total of 1,210,817 visitors arrived in the country. This volume is 10.88% higher than the accumulated 1,091,983 arrivals in the same period last year.


  Sources of Data:  A/D Cards & Shipping Manifests



Countries from Asia delivered 732,828 arrivals, posting a market share of 60.52%. Huge segment came from East Asia with 636,763 arrivals (52.59%) while the remaining fragments came from the ASEAN with 73,380 arrivals (6.06%) and South Asia with 22,685 arrivals.

The Americas accumulated a total of 226,649 arrivals, a slice of 18.72% from the total visitor traffic. On the other hand, arrivals from Europe reached a total of 141,770 (11.71%) while some 59,016 arrivals (4.87%) were from Australasia/Pacific.





Visitor Markets 

Korea is the biggest visitor-generating market with total arrivals of 305,052, covering 25.19% of the total. The United States of America is the second top source with an aggregate 179,898 visitor arrivals, corresponding to 14.86% of the total. China on the third spot, supplied 164,199 arrivals with a share of 13.56% to the total inbound traffic. Japan followed with visitor count of 105,473, forming 8.71% of the total volume. Australia ranked fifth with 47,983 arrivals, comprising 3.96% of the total.


Canada is steady at sixth place with 43,368 arrivals followed closely by Taiwan with 42,398 arrivals. Completing the top ten markets are United Kingdom with 30,973 arrivals, Singapore with 25,309 arrivals and Malaysia with 21,550 arrivals. India and Germany claimed the 11th and 12th spot, respectively.


Among the top 12 markets, India showed the highest growth in arrivals of 27.99% and China with 25.42% growth.




High growth markets

In addition to the top twelve markets, countries with substantial growth in visitor volume are Saudi Arabia with 9,071 arrivals (+15.22%), Vietnam with 7,303 arrivals (+30.02%), and European countries such as: France with 15,957 arrivals (+27.64), Russia with 9,512 arrivals (+29.24%), Netherlands with 6,890 arrivals (+13.90%), Italy with 6,604 arrivals (+25.60%), and Spain with 6,244 arrivals (+22.62%).








Prepared by:   

Statistics, Economic Analysis and Information Management Division (SEAIMD),

Office of Tourism Development, Planning, Research and Information Management (OTDPRIM),

Tourism Development Planning (TDP),


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