Tourism Statistics 


  4/14/2016  Research and Statistics Division, OTPRIM 
Statistics Article 



Visitor Receipts. Tourism activities for the month of February 2016 generated an estimated earnings of Php 27.49 billion which posted a growth of 42.09% from the earnings of February 2015 amounting to Php 19.35 billion.  



Estimated Visitor Receipts




The month of February 2016 recorded an Average Daily Expenditure (ADE) of Php 4,907.47.  On the other hand, Average Length of Stay (ALoS) of visitors for the same month was registered at 10.03 nights.  Moreover, Average per Capita Expenditure of visitors for this month was computed at Php49,221.93. 





Korea remained to be the top spending market during the month with receipts accumulating to Php12.92 billion. U.S.A. ranked second with an aggregate visitor spending of Php 2.87 billion. China rose to the third place with expenditure amounting to Php 1.71 billion followed by Japan with Php1.45 billion. Completing the top five spending market is Australia, spending a total of Php 0.96 billion for the month of February 2016. 


Among the top twelve markets of the country, visitors from Korea also recorded the highest per capita spending for February 2016 with Php 93,860.46 while visitors from Germany provided the second largest per capita spending of Php 69,603.98. United Kingdom ranked third with per capita spending of Php 62,092.63. Other top markets with high per capita spending include Australia with Php 52,081.82, Canada with Php 48,944.86 and U.S.A. with Php 40,302.14.






Visitor Arrivals. The month of February 2016 posted a significant growth of 20.42% as visitor arrivals reached 549,725 versus the 456,524 arrivals in February 2015.  In the past 62 months, the month of February 2016 registered the biggest growth rate and volume.  Moreover, in just two months, the Philippines has recorded 1,091,983 arrivals which reflects the strong performance of the tourism industry with aggressive marketing activities, international events held in the country, and increasing awareness of the product offerings which are expected to sustain the influx of visitors to the Philippines.   For two consecutive months, the country’s tourism grew by double digit at 13.17% in January and 20.42% in February.  In addition, influx of arrivals from China and Taiwan was registered which may be attributed to the Chinese New Year celebrations in the country.


By regional grouping, the East Asian region is the biggest source of arrivals with 304,052 tourists, sharing 55.31%, constituting more than half of the total visitor volume.  It recorded a double-digit increase of 28.03% compared to the 237,491 arrivals for the same period last year. Korea, Japan and China which belong to this region accounted for 49.23% of the total volume.


The North American region is the second biggest source with 87,178 arrivals, comprising 15.86% of the total arrivals.  This figure is 10.76% higher than the volume in February 2015 with 78,711 arrivals.  Visitors from the ASEAN countries accounted for 40,498 arrivals, providing 7.37% of the total inbound traffic for the month in review. It grew by 8.66% compared to the 37,270 arrivals in February 2015. The Australasia/Pacific region registered a total of 22,688 arrivals comprising 4.13% of the total while the Northern European region accumulated 22,541 arrivals, sharing 4.10% to the total arrivals.  It registered a growth of 15.93% from its output of 19,444 arrivals for the same period last year. 





For the month of February 2016, 544,948 visitors entered the country through various airports while the rest, 4,777 visitors entered through various seaports.  Air arrivals comprised 99.13% of the total inbound visitors to the country.


The Ninoy Aquino International Airport, as the primary port of entry of the country, welcomed 66.37% of the total visitor volume with 364,877 arrivals. For the major airports in Central Philippines, Cebu welcomed 86,083 visitors with a share of 15.66% while Kalibo received 75,075 visitors which constituted 13.66% of the total arrivals.  The rest of the airports accumulated 18,913 arrivals.


Meanwhile, arrivals by sea summed up to 4,777 visitors, of which, Davao Port recorded 1,118 arrivals followed by the port in Batangas with 1,024 arrivals, and Boracay with 979 arrivals. The rest of the seaports accumulated 1,656 arrivals.






Countries in Asia supplied 64.05% of the visitors to the Philippines in February 2016 generating 352,115 visitors.  Except for Hongkong, all countries from the East Asian markets posted double-digit gains, with China showing the biggest growth of 96.61% from its arrival of 41,812 in 2015 to 82,208 this year.  Another high growth market is Taiwan which posted an increase of 30.42%.  The Americas contributed 88,083 arrivals, with a share of 16.02%. On the other hand, Europe recorded 61,724 arrivals (11.23%) followed by Australasia/Pacific with 22,688 arrivals (4.13%).






Visitor Markets, January to February 2016. Korea continue to supply the biggest arrivals to the country with a total of 284,763 arrivals. This market accounted for 26.08% which is more than one-fourth of the total arrivals. 


The United States of America ranked as the 2nd visitor-generating market with 155,796 visitors, constituting 14.27% of the total and recording a 9.54% increase from its arrivals of 142,226 in the same period of 2015. China which provided 130,916 visitors secured the 3rd spot, with an 11.99% share to the total.  Japan followed by contributing 92,531 visitors, comprising 8.47% of the total inbound traffic. The 5th major market was Australia with 43,712 arrivals, comprising 4.00% of the total.


Rounding up the top ten visitor markets are Canada (+18.36%) with 36,773 arrivals, Taiwan (+30.89%) with 35,344 arrivals, Singapore (+4.04%) with 28,376 arrivals, United Kingdom (+20.98%) with 28,238 arrivals, and Malaysia (+2.33%) with 23,990 arrivals.


Hongkong and Germany claimed the 11th and 12th spot respectively, dislodging India which settled in 13th place.


Among the top 12 markets, China posted a very high growth of 107.88% from January - February 2016. It was followed by Taiwan with an increase of 30.89%.



High growth markets, January to February 2016.   In addition to the top twelve markets, countries with substantial growth in inbound traffic are: France with 12,502 (+22.10%), Spain with 5,092 arrivals (+32.23%), Sweden with 7,073 arrivals (+21.09%), Indonesia with 8,824 arrivals (+16.66%), Switzerland with 6,494 arrivals (+17.09%), Netherlands with 6,049 arrivals (+13.83%), and New Zealand with 3,294 arrivals (+13.55%).





Prepared by:   

Tourism Research and Statistics Division (TRSD),

Office of Tourism Planning, Research and Information Management (OTPRIM),

Tourism Development Planning (TDP),


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