Tourism Statistics 


Sources of Data:  A/D Cards & Shipping Manifests
  12/22/2015  Research and Statistics Division, OTPRIM 
Statistics Article 














Visitor Receipts. Earnings generated from tourism activities from January to October 2015 grew by 8.24%, aggregating to Php 186.89 billion from the Php 172.66 billion recorded for the same period last year. Receipts for the month of October alone amounted to Php18.13 billion which is 21.52% higher than the previous year’s earnings of Php 14.92 billion.  For the fourth consecutive months, from July to October 2015, visitor receipts posted double-digit gain, with September posting the highest growth.  On the other hand, the month of January recorded the biggest receipts of Php 22.48 billion. 




Average Daily Expenditure (ADE) of international visitors for the month of October 2015 was estimated at Php 5,200.30 while Average Length of Stay (ALoS) for the same month registered at 9.66 nights.   On the other hand, Average per capita expenditure of visitors for the month in review was Php 50,234.92. 




Korea is still the top visitor generating market with Php 4.57 billion.  On the other hand, the second biggest contributor to visitor receipts is the U.S.A. which provided Php 3.99 billion.  Visitors from Canada provided the third biggest spent for the country with Php 1.05 billion, overtaking Japan which contributed the fourth visitor receipts at Php 0.97 billion.  Australia completed the top five markets in terms of receipts by providing Php 0.95 billion.


On the other hand, among the top twelve markets of the country, visitors from Canada registered the highest per capita expenditure for the month of October with Php 94,792.31 while visitors from Indonesia recorded the second biggest per capita spending of Php 79,434.77.  Other top markets with high per capita spending include India with Php 73,123.55, Germany with Php 69,528.29 and the United States with Php 67,474.47.




Visitor Arrivals.  Inbound visitors to the country continued to yield positive gains during the ten-month period by generating 4,395,812 visitors and posting an 11.13% growth compared to the 3,955,399 arrivals for the same period in 2014.  The month of July produced the biggest arrivals of 489,724 while the month of September posted the highest growth of 19.64%.  Auguring well to the tourism industry is the consistent positive growth recorded on a month to month basis.  For the fourth consecutive months starting July, arrivals recorded double-digit gains.





The East Asian region accounted for 49.95% of the total arrivals by recording 2,195,530 visitors.  This figure is higher by 14.52% over the year-ago volume of 1,917,228 arrivals.  Korea, Japan and China which belonged under this region accounted for more than 44% of arrivals.


The North American region had an aggregate arrivals of 760,198 for a 17.29% share to the total volume.  This region registered a growth of 7.69% vis-à-vis its output of 705,894 arrivals in 2014.  The ASEAN region is the third biggest contributor producing 400,259 arrivals for the period in review.  It accounted for 9.11% of the total inbound traffic.  The fourth biggest source by region was Australasia/Pacific with 238,316 arrivals for a share of 5.42% to the total visitor volume.  Arrivals from this region grew by 6.35% against its output of 224,083 the previous year.  The fifth biggest contributor of arrivals was the Northern European region with visitors aggregating to 184,577 and constituting 4.20% share to total arrivals.  It recorded an increase of 12.06% versus its output of 164,706 arrivals the previous year.





Air arrivals to the country for October 2015 was recorded at 406,188 visitors while those who entered the country by sea was registered at 5,997 visitors. 


Being the primary port of entry of the country, Manila received the biggest arrivals at 288,294 or 69.94% of the total arrivals.  Cebu shared 15.39%, hosting 63,419 visitors while Kalibo received the third biggest arrivals of 36,501 visitors which constituted 8.86% of the total.  On the other hand, the rest of the airports supplied a combined arrivals of 17,974 sharing 4.36% to the total arrivals.  Moreover, arrivals by sea summed up to 5,997 constituting 1.45% of the total inbound traffic. Davao had the biggest number of visitors entering by sea at 1,513 followed by Puerto Princesa with 1,486.  The port of Batangas received a total of 1,284 visitors for a share of 0.31% to total arrivals.  Combined arrivals from the rest of the sea ports aggregated to 1,714 visitors. 




Asia contributed the biggest arrivals for the Philippines in October 2015 with 254,149 visitors for a share of 61.66% to the total arrivals. Countries from the East Asian markets and some of the ASEAN markets posted double-digit gains, with China posting the biggest growth of 115.43%. Americas followed with 70,955 for a market share of 17.21%; Europe which comprised 9.38% of the total contributed 38,680 arrivals, Australasia/Pacific (5.57%) and Overseas Filipinos (3.62%). 





Visitor Market, January to October 2015. Inbound visitors for the first ten months of the year totaled to 4,395,812 for an 11.13% increase over the previous year’s arrival of 3,955,399.  Arrivals from Korea posted another record as this market reached 1.1. Million for a 25.01% share and a 14.70% growth.  It could be noted that this market was the first to reach one million arrivals in 2012 and has since continue to provide more than a million arrivals in the succeeding years.  All top twelve markets sustained positive growth with India maintaining its position in the top 12 countries after dislodging Germany last month.  On the other hand, among the top 12 markets, Taiwan was able to post the highest growth of 24.33% which was followed by India with an increase of 24.13%.


The United States of America supplied the 2nd biggest influx of tourist arrival with 636,658 visitors constituting 14.48% of the total and posting a 7.51% increase vis-à-vis its arrivals of 592,204 for the same period last year. Japan ranked 3rd, providing a total of 417,147 visitors and sharing 9.49% to the total and grew by 9.02% from its 2014 arrivals of 382,633.  China placed 4th through its 415,868 visitors, comprising 9.46% to the total inbound traffic. The 5th major inbound market was Australia with 188,971 arrivals, constituting 4.30% of the total.


Rounding up the top ten visitor markets are Taiwan (+24.33%) with 150,531 arrivals, Singapore (+2.32%) with 150,405 arrivals, Malaysia (+16.95%) with 129,120 arrivals, United Kingdom (+14.80%) with 123,414 arrivals and Canada (+8.54%) with 120,903 arrivals.


High growth markets, January to October 2015.  In addition to the top twelve markets of the country for the first ten months of 2015, markets with substantial growth in inbound included: Spain with 19,208 arrivals (+24.91%), New Zealand with 15,724 arrivals (+17.41%), France with 37,135 (+17.35%), Saudi Arabia with 44,339 arrivals (+16.55%), Netherlands with 22,620 arrivals (+15.10%), and Hong Kong with 104,075 (+10.25). 




Prepared by:    Tourism Research and Statistics Division (TRSD),

Office of Tourism Planning, Research and Information Management (OTPRIM)

Tourism Development Planning (TDP), Tourism Development,


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