BERLIN, GERMANY – Seeing the opportunity to tap the immense potential of the European source market, the Philippine Department of Tourism (PDOT) led the largest Philippine delegation ever to the world’s biggest tourism trade fair, the Internationale Tourismus Borse, also known as ITB Berlin.
PDOT Secretary Wanda Tulfo-Teo noted that the ITB Berlin is attended by the world’s leading travel trade companies and organizations’ top decision makers, experts, buyers and young professionals to network, negotiate and do business.
“It is a must-attend business-to-business event showcasing diverse destinations, trade products and services, as well as attractive packages of the different markets. Indeed, ITB Berlin is the foremost business platform for global touristic offers, where supply meets demands,” Teo said.
Teo joined other officials of PDOT and its attached agencies, led by the Philippine Tourism Promotions Board (TPB) in opening the elegantly-designed 276-square meter booth at the colossal Messe Berlin.
Also attending the event is Camarines Sur Governor Miguel Luis Villafuerte who personally manned the Camsur Water Sports Complex’s booth to entice the ITB audience to come and experience the province’s natural and man-made wonders.
At least 14 tour operators and 14 hotel and resorts from the Philippines were all busy throughout the day, from opening until closing hours, to accommodate guests from all over the world.
The PDOT has been a consistent participant of the ITB Berlin for three decades now. Teo noted that at least five of the 28 Philippine exhibitors this year are ITB first-timers.
A former travel and tour operator herself, Teo said that this is yet another indication of the positive perception on the significant and steady rise in the growth rate of the European arrivals to the Philippines.
“I am not at all surprised that the private sector would like to take advantage of the market that accounts for 10.55 percent of the total inbound traffic in 2016. The private sector has become more aggressive in tapping this market, indicating that our tourism stakeholders and movers recognize the great potential of attracting the European source market,” said Teo.
PDOT data showed that European markets posted top growth rates in tourism arrivals to the Philippines last year.
Spain posted a 32.94% growth rate accounting for 32, 097 arrivals in 2016, from the recorded 24, 144 visitor in 2015.
France, likewise saw a significant increase of 21.71%, chalking up 55, 384 arrivals last year while the 86, 363 arrivals from Germany indicates a growth rate of 14.62%.
All in all, there were 629, 474 European tourists who visited the Philippines in 2016, The United Kingdom remains the Philippines’ biggest source market in Europe with 173, 299 guests arriving from this country.
Philippine Tourism Attaché for Central and Eastern Europe Margarita Patricia R. Valdes said that the Europeans are generally fascinated with the Philippines.
“The Philippines is especially attractive to the European markets because of its multi-destination, multi-product offerings that are unique from other Asian destinations, made even more fun with the warm and genuine spirit of the Filipino people,” Valdes said.
This year’s edition of ITB Berlin runs March 8 to 12, with the first three days of the fair reserved for travel and trade professionals.
Philippine Tourism Secretary Wanda Corazon Tulfo-Teo leads the largest Philippine delegation ever to the world’s biggest tourism trade fair, the Internationale Tourismus Borse, also known as ITB Berlin. Also in this photo are: (L-R) Tourism Promotions Board's (TPB) senior officials Tess Landan, Joselito Gregorio, Susan del Mundo, DOT Undersecretary Rolando Canizal, Philippine Tourism Attache for Central and Eastern Europe Margarita Patricia R. Valdes, and TPB's Nedalin Miranda.
The Philippine tourism chief plays country's saleswoman at the ITB Berlin.
The Philippine stand is proud to be at the ITB Berlin 2017 with its delegation of 28 exhibitors, comprising of various Philippine tour operators, hotels, and resorts. Five first-time exhibitors are included in this year, giving opportunity for new stakeholders to capture the growth in tourism businesses from the European segment.