REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF TOURISM

Kagawaran ng Turismo

         

PST: September/19/2018 

Local News

 

After a diligent review of the ad materials in question, the Department of Tourism (DOT) has decided to discontinue its partnership with McCann Worldgroup Philippines.

In the midst of this controversy, the DOT expects a public apology from McCann over the negative feedback that the department has been receiving, owing to the glaring similarities between McCann’s “sights” ad and South Africa’s ad released in 2014.

We also wish to announce that we will reopen the procurement process for the production of a new advertising material which will be consistent with the current slogan…“It’s more fun in the Philippines”.

Thus, we encourage those with fresh and original ideas that will showcase our diversely-rich tourist destinations and the unique Filipino hospitality to join this venture.

 
 

DOT Assistant Secretary Frederick Alegre addressing the media

 
 

DOT Assistant Secretary Reynaldo Ching responding to media queries

removed the call to action for bring home a friend due to domain and hosting expiration, bringhome a friend website was down on 08/23/2018